Marketing research, measurement and method : a text with cases ? / Donald S. Tull, Del I. Hawkins.
By: Tull, Donald S.
Contributor(s): Hawkins, Del I.
Material type:
BookPublisher: New York : Macmillan, c1984Edition: 3rd ed.Description: xvii, 796 p. : ill.ISBN: 0024217808..Subject(s): Marketing research -- Case studies | Marketing research
| Item type | Current location | Home library | Collection | Call number | Status | Notes | Date due | Barcode |
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Matheson Library | Matheson Library | Special Reserve | 658.83 T918 (Browse shelf) | Available | 10-05-00 | 033992 |
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| 658.8 K87 Principles of marketing / | 658.8 K87 Principles of marketing / | 658.8 K87 Principles of marketing / | 658.83 T918 Marketing research, measurement and method : | 658.8342 C758 Consumer behaviour / | 660.076 P218 First semester examination papers / | 660.076 P218 First semester examination papers / |
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