Marketing research, measurement and method : (Record no. 2340)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00556nam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00415723 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170508140016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 840313s1984 nyua a o0011 eng l |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0024217808. |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research, measurement and method : |
| Remainder of title | a text with cases ? / |
| Statement of responsibility, etc. | Donald S. Tull, Del I. Hawkins. |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | c1984. |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xvii, 796 p. : |
| Other physical details | ill. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Case studies. |
| Topical term or geographic name entry element | Marketing research. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Special Reserve | Matheson Library | Matheson Library | 658.83 T918 | 033992 | 2017-05-08 | 2017-05-08 | 2 Hour Special Reserve | 10-05-00 |