Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr.
By: Iacobucci, Dawn
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Contributor(s): Churchill, Gilbert A.
Material type: 
BookPublisher: Australia : South-Western Cengage Learning, 2010Edition: 10th ed.Description: xx, 604 p. : col. ill. ; 26 cm.ISBN: 9781439081013.Subject(s): Marketing researchDDC classification: 658.83 Online resources: Click here to access online
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
2 Hour Special Reserve
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Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.83 I11 (Browse shelf) | Available | 157226 | |
|
2 Hour Special Reserve
|
Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.83 I11 (Browse shelf) | Available | 157227 |
Includes bibliographical references & indexes.
Recommended text: BA 332 (Business Studies).
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