Iacobucci, Dawn.
Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr. - 10th ed. - Australia : South-Western Cengage Learning, 2010. - xx, 604 p. : col. ill. ; 26 cm.
Includes bibliographical references & indexes.
9781439081013
2009934717
Marketing research.
658.83 / I11
Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr. - 10th ed. - Australia : South-Western Cengage Learning, 2010. - xx, 604 p. : col. ill. ; 26 cm.
Includes bibliographical references & indexes.
9781439081013
2009934717
Marketing research.
658.83 / I11