Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul
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Contributor(s): Donnelly, James H.
Material type: 
BookPublisher: Plano, Texas : Business Publications, 1986Description: xiii, 730 p. ; 24 cm.ISBN: 0256030731.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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2 Hour Special Reserve
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Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8 P482 (Browse shelf) | Available | 158811 |
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| SR 658.8 K87 Marketing management / | SR 658.8 K87 Marketing management / | SR 658.8 L244 Marketing management / | SR 658.8 P482 Marketing management : | SR 658.8 P947 Marketing : | SR 658.8 P947 Marketing : | SR 658.8 S217 Marketing / |
Includes bibliographical references and index.
Recommended text: BA431 (Business Studies).
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