Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - Plano, Texas : Business Publications, 1986. - xiii, 730 p. ; 24 cm.
Includes bibliographical references and index.
0256030731
8572694
Marketing--Management.
Marketing--Management--Case studies.
658.8 / P482
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - Plano, Texas : Business Publications, 1986. - xiii, 730 p. ; 24 cm.
Includes bibliographical references and index.
0256030731
8572694
Marketing--Management.
Marketing--Management--Case studies.
658.8 / P482