Principles of Marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type: BookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2006Edition: 11th ed.Description: 671 p. : ill. 28 cm.ISBN: 81-7758-107-4.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
2 Hour Special Reserve | Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8 K87 (Browse shelf) | Available | 154434 |
Includes index.
Recommended text: BA231, BA484 (Business Studies).
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