Kotler, Philip.
Principles of Marketing / Philip Kotler, Gary Armstrong. - 11th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2006. - 671 p. : ill. 28 cm.
Includes index.
81-7758-107-4
Marketing.
Marketing--Management.
658.8 / K87
Principles of Marketing / Philip Kotler, Gary Armstrong. - 11th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2006. - 671 p. : ill. 28 cm.
Includes index.
81-7758-107-4
Marketing.
Marketing--Management.
658.8 / K87