Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary.
Material type: 
BookPublisher: Boston : Pearson Education, 2014Edition: 15th ed.Description: xxii, 695 p. : col. ill. ; 28 cm.ISBN: 0133084043.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 Online resources: Click here to access online
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
2 Hour Special Reserve
|
Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8 K87 (Browse shelf) | Available | 158738 | |
|
2 Hour Special Reserve
|
Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8 K87 (Browse shelf) | Available | 158739 |
Includes bibliographical references and index.
Recommended text: BA231, BA484 (Business Studies).
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