Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. - Boston : Pearson Education, 2014. - xxii, 695 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0133084043
Marketing.
Marketing--Management.
658.8 / K87
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. - Boston : Pearson Education, 2014. - xxii, 695 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0133084043
Marketing.
Marketing--Management.
658.8 / K87