Basic marketing concepts and decisions Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr
By: Hise, Richard T.
Contributor(s): Gillett, Peter L [joint author] | Ryans, John K [joint author].
Material type: BookPublisher: Cambridge, Mass Winthrop Publishers c1979Description: xviii, 572 p. ill 24 cm.Subject(s): MarketingDDC classification: 658.8Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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2 Hour Special Reserve | Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8 H673 (Browse shelf) | Available | 033428 |
Browsing Matheson Library Shelves , Shelving location: Special Reserve , Collection code: Special Reserve Close shelf browser
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SR 658.8 E46 Marketing / | SR 658.8 E46 Marketing / | SR 658.8 G661 The product manager's handbook / | SR 658.8 H673 Basic marketing | SR 658.8 K87 Principles of marketing / | SR 658.8 K87 Principles of marketing / | SR 658.8 K87 Principles of marketing / |
Includes bibliographical references and indexes
0876260563
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