Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
By: Churchill, Gilbert A.
Material type:
BookSeries: The Dryden Press series in marketing. Publisher: Chicago : Dryden Press, c1983Edition: 3rd ed.Description: xxi, 756 p. : ill. ; 24 cm.ISBN: 003060608X.Subject(s): Marketing research
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.83 C563 (Browse shelf) | Available | 023455 |
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| 658.83 B967 Marketing research / | 658.83 C542m 1 Marketing research | 658.83 C542m 1 Marketing research | 658.83 C563 Marketing research : | 658.83 C563 Basic marketing research / | 658.83 C755 Consumer behavior and the behavioral sciences : | 658.83 C877m Marketing research |
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