Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 3rd ed. - Chicago : Dryden Press, c1983. - xxi, 756 p. : ill. ; 24 cm. - The Dryden Press series in marketing .
003060608X
Marketing research
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 3rd ed. - Chicago : Dryden Press, c1983. - xxi, 756 p. : ill. ; 24 cm. - The Dryden Press series in marketing .
003060608X
Marketing research