Public relations for marketing management Frank Jefkins
By: Jefkins, Frank William.
Material type:
BookSeries: Macmillan studies in marketing management. Publisher: London Macmillan 1983Edition: 2nd ed.Description: ix, 182 p.Subject(s): Customer relations | Marketing | Sales management | Public relations
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.812 J47p (Browse shelf) | Available | 022949 |
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| 658.812 E88 Communicating with customers / | 658.812 E88 Communicating with customers / | 658.812 F137 Responding to the call / | 658.812 J47p Public relations for marketing management | 658.812 M523h How to handle major customers profitably | 658.812 T234 After sales service systems and records / | 658.812 W594c The customer-driven company : |
Previous ed. 1978
0333359151
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