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Strategic market decisions a reader edited by Keith K. Cox, Vern J. McGinnis

Contributor(s): Cox, Keith Kohn | McGinnis, Vern J.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J Prentice-Hall c1982Description: xii, 323 p. ill. 24 cm.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
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Matheson Library
Matheson Library
658.802 S898 (Browse shelf) Available 019597

0138510229

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