Case studies in international marketing edited by Peter Doyle and Norman A. Hart
Contributor(s): Doyle, P. (Peter) | Hart, Norman A. (Norman Arthur) | Institute of Marketing | CAM Foundation.
Material type:
BookPublisher: London Heinemann published on behalf of the CAM Foundation and the Institute of Marketing 1982Description: vii, 391 p. ill. 24cm.Subject(s): Export marketingDDC classification: 658.8
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.848 C337 (Browse shelf) | Available | 016576 |
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| 658.84 S877s Successful direct marketing methods / | 658.84 S878 Successful direct marketing methods / | 658.848 B816e Elements of export marketing and management | 658.848 C337 Case studies in international marketing | 658.848 C349 Marketing : | 658.848 J25 International marketing management / | 658.848 J43 Global marketing strategies / |
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