Case studies in international marketing (Record no. 18674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00874nam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00384976 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 831121s1982 enka o0001 eng u |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.848/C337 |
| 245 00 - TITLE STATEMENT | |
| Title | Case studies in international marketing |
| Statement of responsibility, etc. | edited by Peter Doyle and Norman A. Hart |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Heinemann published on behalf of the CAM Foundation and the Institute of Marketing |
| Date of publication, distribution, etc. | 1982 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | vii, 391 p. |
| Other physical details | ill. |
| Dimensions | 24cm |
| 595 00 - | |
| -- | 0434903701 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Doyle, P. |
| Fuller form of name | (Peter) |
| Personal name | Hart, Norman A. |
| Fuller form of name | (Norman Arthur), |
| Dates associated with a name | 1930- |
| 710 20 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Institute of Marketing |
| Corporate name or jurisdiction name as entry element | CAM Foundation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 910 20 - USER-OPTION DATA (OCLC) | |
| User-option data | Communication Advertising and Marketing Education Foundation |
| -- | See |
| User-option data | CAM Foundation |
| 994 ## - | |
| -- | 001016576 84090 0001 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 658.848 C337 | 016576 | 2018-03-23 | 2018-03-23 | Books |