Tested advertising methods John Caples
By: Caples, John.
Material type: BookPublisher: Englewood Cliffs, N.J. Prentice-Hall [1974]Edition: 4th ed., rev. and enl.Description: 318 p illus 24 cm.Subject(s): AdvertisingDDC classification: 659.13Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Matheson Library | Matheson Library | 659.132 C244t 1974 (Browse shelf) | Available | 006964 |
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659.132 A627 The art of creative advertising : | 659.132 B661c Create the perfect sales piece | 659.132 B665 Advertising graphics / | 659.132 C244t 1974 Tested advertising methods | 659.132 H138 Advertising writing / | 659.132 H996 Production in advertising and the graphic arts / | 659.132 K53 Writing high-tech copy that sells / |
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