Tested advertising methods (Record no. 12600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00336556 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 830112s1974 njua 0010 eng l |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.13 |
| Item number | 2 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 659.132/C244t/1974 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Caples, John |
| 245 10 - TITLE STATEMENT | |
| Title | Tested advertising methods |
| Statement of responsibility, etc. | John Caples |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 4th ed., rev. and enl |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | [1974] |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | 318 p |
| Other physical details | illus |
| Dimensions | 24 cm |
| 595 00 - | |
| -- | 0139069097 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 994 ## - | |
| -- | 001006964 83312 0001 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.132 C244t 1974 | 006964 | 2018-03-23 | 2018-03-23 |