Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences Frank Jefkins
By: Jefkins, Frank William.
Material type:
BookPublisher: Aylesbury Intertext 1973Description: 121p.Subject(s): Marketing -- Dictionaries | Advertising -- Dictionaries | Communication -- Dictionaries
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Matheson Library | Matheson Library | Reference | Reference | R 658.8003 J47d (Browse shelf) | Available | 006500 |
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| R 658.31423 P324 Job enrichment and employee motivation / | R 658.4038 B978 The business information maze : | R 658.4038028557 H236 Handbook of research on foundations and applications of intelligent business analytics / | R 658.8003 J47d Dictionary of marketing and communication | R 660.02 A819t The thesaurus of chemical products / | R 660.02 A819t The thesaurus of chemical products / | R 660.03 H851d Dictionary of chemical names and synonyms / |
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