Marketing management in the 21st Century / Noel Capon, Professor of Business, James Mac Hulbert, Professor of International marketing.
By: Capon, Noel
.
Contributor(s): Hulbert, James M.
Material type: 
BookUpper Saddle River, New Jersey : Prentice Hall, c2001Description: xvii, 637 pages : illustrations (some colors) ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 013915695X .Other title: Marketing management in the twenty-first Century.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 C246 (Browse shelf) | Available | 159618 |
Includes bibliographical references and index.
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