Capon, Noel.
Marketing management in the 21st Century / Marketing management in the twenty-first Century Noel Capon, Professor of Business, James Mac Hulbert, Professor of International marketing. - xvii, 637 pages : illustrations (some colors) ; 26 cm
Includes bibliographical references and index.
013915695X
00040643
Marketing--Management.
HF5415.13 / .C265 2001
658.8
Marketing management in the 21st Century / Marketing management in the twenty-first Century Noel Capon, Professor of Business, James Mac Hulbert, Professor of International marketing. - xvii, 637 pages : illustrations (some colors) ; 26 cm
Includes bibliographical references and index.
013915695X
00040643
Marketing--Management.
HF5415.13 / .C265 2001
658.8