Marketing : an international perspective / Philip R. Cateora, Susan Keaveney.
By: Cateora, Philip R
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Material type: 
BookPublisher: Homewood, Illinois : Irwin, 1987Description: xi, 172 p. ; 23 cm.ISBN: 0256056269.
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.848 C349 (Browse shelf) | Available | 143408 |
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| 658.84 S878 Successful direct marketing methods / | 658.848 B816e Elements of export marketing and management | 658.848 C337 Case studies in international marketing | 658.848 C349 Marketing : | 658.848 J25 International marketing management / | 658.848 J43 Global marketing strategies / | 658.848 K87 Global marketing management |
Includes index.
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