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Best practices in international marketing / [edited by] Michael R. Czinkota, Ilkka A. Ronkainen.

Contributor(s): Czinkota, Michael R | Ronkainen, Ilkka A.
Material type: materialTypeLabelBookSeries: The Harcourt College Publishers series in marketing. Publisher: Fort Worth, Texas : Harcourt College Publishers, 2002Description: xviii, 393 p. ; 24 cm.ISBN: 0030340365.Subject(s): Export marketing | MarketingOnline resources: Click here to access online
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Includes bibliographical references and index.

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