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Marketing research / (Record no. 85795)

000 -LEADER
fixed length control field	00676nam a2200241 a 4500
001 - CONTROL NUMBER
control field	00233765
003 - CONTROL NUMBER IDENTIFIER
control field	PWmBRO
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190304144856.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	941118c1970 xxua b 0 00eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0135575532
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name	Luck, David J.
245 10 - TITLE STATEMENT
Title	Marketing research /
Statement of responsibility, etc.	David J. Luck, Hugh G. Wales, Donald A. Taylor.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Englewood Cliffs, N.J. :
Name of publisher, distributor, etc.	Prentice-Hall,
Date of publication, distribution, etc.	c1970.
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 645 p. :
Other physical details	ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Industrial marketing.

Topical term or geographic name entry element	Market surveys.

Topical term or geographic name entry element	Marketing
General subdivision	Case studies.

Topical term or geographic name entry element	Marketing research
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name	Wales, Hugh G.

Personal name	Taylor, Donald A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Full call number	Barcode	Date last seen	Price effective from
				Matheson Library	Matheson Library	658.83 L941	101499	2019-03-04	2019-03-04

Matheson Library