Marketing communications / (Record no. 77232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00586nam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00585866 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230809102702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 861022s1986 njua a o0011 eng l |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 659/A548 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anderson, Patricia M. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications / |
| Statement of responsibility, etc. | Patricia M. Anderson, Leonard G. Rubin. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1986. |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xiii, 450 p. : |
| Other physical details | ill. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Recommended text : BA330 (Business Studies) |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rubin, Leonard G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 2 | 659 A548 | 117158 | 2023-08-23 | 2023-08-09 | 2018-03-27 | Books | ||||
| Matheson Library | Matheson Library | 659 A548 | 117160 | 2018-03-27 | 2018-03-27 | |||||||||
| Matheson Library | Matheson Library | 659 A548 | 051097 | 2018-03-27 | 2018-03-27 |