Anderson, Patricia M.
Marketing communications / Patricia M. Anderson, Leonard G. Rubin. - Englewood Cliffs, N.J : Prentice-Hall, c1986. - xiii, 450 p. : ill.
Communication in marketing.
Marketing communications / Patricia M. Anderson, Leonard G. Rubin. - Englewood Cliffs, N.J : Prentice-Hall, c1986. - xiii, 450 p. : ill.
Communication in marketing.