Marketing management : (Record no. 2319)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00633nam a2200205ua 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PUMLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190624134958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 001009s xx eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132613638 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | PUMLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | K87 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 600 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning, implementation and control / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. | Prentice Hall International, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 789 p. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Recommended text : BA432 (Business Studies) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 579 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Special Reserve | Matheson Library | Matheson Library | Special Reserve | 2019-06-24 | SR 658.8 K87 | 145817 | 2017-05-08 | 2017-05-08 | 2 Hour Special Reserve | ||||||
| Special Reserve | Matheson Library | Matheson Library | Special Reserve | 2019-06-24 | SR 658.8 K87 | 145815 | 2017-05-08 | 2017-05-08 | 2 Hour Special Reserve |