Kotler, Philip.
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall International, c1997. - xl, 789 p.
0132613638
Marketing--Management.
658.8 / K87
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall International, c1997. - xl, 789 p.
0132613638
Marketing--Management.
658.8 / K87