Stern, Mark E.
Marketing planning : a systems survey / Mark E. Stern. - New York : McGraw-Hill, c1969. - xvii, 153 p. : ill. - Perspectives in marketing .
Marketing.
Marketing--Computer simulation.
Marketing planning : a systems survey / Mark E. Stern. - New York : McGraw-Hill, c1969. - xvii, 153 p. : ill. - Perspectives in marketing .
Marketing.
Marketing--Computer simulation.