| 000 | 00609nam a2200193ua 4500 | ||
|---|---|---|---|
| 001 | 00147001 | ||
| 005 | 20200225210113.0 | ||
| 008 | 970813s xx eng | ||
| 020 | _a0130980056 | ||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation and control / _cPhilip Kotler. |
| 250 | _a8th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice-Hall, _c1994. |
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| 300 |
_axxix, 801 p. : _bill. ; _c25 cm. |
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| 500 | _aPrentice Hall International editions. | ||
| 504 | _aIncludes indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 |
_2ddc _02 |
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| 999 |
_c79022 _d79022 |
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