| 000 | 00543cam a2200193 1 4500 | ||
|---|---|---|---|
| 001 | 00183520 | ||
| 003 | PWmBRO | ||
| 005 | 20180327162158.0 | ||
| 008 | 710924s1967 ilua b 00010 eng | ||
| 100 | 1 | 0 | _aEngel, James F. |
| 245 | 1 | 0 |
_aPromotional strategy / _cJames F. Engel, Hugh G. Wales, Martin R. Warshaw. |
| 260 | 0 |
_aHomewood, Ill. : _bR. D. Irwin, _c1967. |
|
| 300 |
_axiii, 665 p. : _bill |
||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | 0 | _aWales, Hugh G. |
| 700 | 1 | 0 | _aWarshaw, Martin R. |
| 942 | _2ddc | ||
| 999 |
_c78915 _d78915 |
||