000 00498cam a2200157 a 4500
001 00135062
005 20180327161819.0
008 970213s1996 caua b 001 0 eng
020 _a0803958560
100 1 _aMcQuarrie, Edward F.
245 1 4 _aThe market research toolbox :
_ba concise guide for beginners /
_cEdward F. McQuarrie.
260 _aThousand Oaks, Calif. :
_bSage Publications,
_cc1996.
300 _axviii, 154 p. :
_bill.
650 0 _aMarketing research
_xMethodology.
942 _2ddc
999 _c78710
_d78710