000			00632cam a2200193 a 4500
001			00135070
005			20180327161807.0
008			970213s1996 nyua b 001 0 eng
020			_a0814766188
100	1		_aPearson, Stewart.
245	1	0	_aBuilding brands directly : _bcreating business value from customer relationships / _cStewart Pearson.
260			_aWashington Square, New York : _bNew York University Press, _c1996.
300			_axvi, 431 p. : _bill.
650		0	_aBrand name products _xMarketing.
650		0	_aCustomer relations.
650		0	_aAdvertising, Direct-mail.
650		0	_aDirect marketing.
942			_2ddc
999			_c78705 _d78705