000 00539cam a2200181 4500
001 00231940
003 PWmBRO
005 20180327151711.0
008 941025c1972 xxua b 00110 eng
020 _a0135583047
100 1 0 _aKelley, Eugene J.
245 1 0 _aMarketing planning and competitive strategy /
_cEugene J. Kelley.
260 0 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_cc1972.
300 _axi, 132 p. :
_bill.
440 0 _aPrentice-Hall foundations of marketing series
650 0 _aMarketing
_xManagement
942 _2ddc
999 _c75240
_d75240