| 000 | 00812n a2200229 4500 | ||
|---|---|---|---|
| 001 | 00949329 | ||
| 003 | PWmBRO | ||
| 005 | 20180324071805.0 | ||
| 008 | 910715s1982 caua b 00100 eng | ||
| 010 | _a91035046 | ||
| 020 |
_a053401156X : _c$9.95 |
||
| 245 | 0 | 0 |
_aStrategies in broadcast and cable promotion : _bcommercial television, radio, cable, pay-television, public television / _cedited by Susan Tyler Eastman, Robert A. Klein. |
| 260 | 0 |
_aBelmont, Calif. : _bWadsworth, _cc1982. |
|
| 300 |
_axi, 355 p. : _bill. ; _c23 cm. |
||
| 440 | 0 | _aWadsworth series in mass communication | |
| 650 | 0 |
_aCable television _xMarketing. |
|
| 650 | 0 |
_aTelevision broadcasting _xMarketing. |
|
| 650 | 0 |
_aRadio broadcasting _xMarketing. |
|
| 700 | 1 | 0 | _aEastman, Susan Tyler. |
| 700 | 1 | 0 | _aKlein, Robert A. |
| 942 | _2ddc | ||
| 999 |
_c62536 _d62536 |
||