000 00549nam a2200181u 4500
001 00898996
005 20180324053433.0
008 880728s1989 njua b 00010 eng
020 _a0137881185
100 1 0 _aQuelch, John A.
245 1 0 _aSales promotion management /
_cJohn A. Quelch.
260 0 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1989.
300 _axi, 350 p. :
_bill.
440 4 _aThe Prentice Hall series in marketing.
650 0 _aSales management
_xCase studies.
650 0 _aSales promotion
_xCase studies.
942 _2ddc
999 _c56223
_d56223