000 | 00549nam a2200181u 4500 | ||
---|---|---|---|
001 | 00898996 | ||
005 | 20180324053433.0 | ||
008 | 880728s1989 njua b 00010 eng | ||
020 | _a0137881185 | ||
100 | 1 | 0 | _aQuelch, John A. |
245 | 1 | 0 |
_aSales promotion management / _cJohn A. Quelch. |
260 | 0 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1989. |
|
300 |
_axi, 350 p. : _bill. |
||
440 | 4 | _aThe Prentice Hall series in marketing. | |
650 | 0 |
_aSales management _xCase studies. |
|
650 | 0 |
_aSales promotion _xCase studies. |
|
942 | _2ddc | ||
999 |
_c56223 _d56223 |