000 00659nam a2200241 4500
001 00500127
003 PWmBRO
008 850731s1984 ilua a o0011 eng l
082 0 0 _a658.8
_z19
090 0 0 _b658.8/K96m/1984
100 1 0 _aKurtz, David L.
245 1 0 _aMarketing
_cDavid L. Kurtz, Louis E. Boone
250 0 0 _a2nd ed.
260 0 0 _aChicago
_bDryden Press
_cc1984
300 0 0 _axx, 810 p.
_bill. (some col.)
_c24 cm.
440 0 4 _aThe Dryden Press series in marketing
595 0 0 _a0030640873
650 0 0 _aMarketing
700 1 0 _aBoone, Louis E.
942 _2ddc
994 _a001036746 86050 0001
999 _c31759
_d31759