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| 999 |
_c2324 _d2324 |
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| 003 | PUMLC | ||
| 005 | 20190624141539.0 | ||
| 008 | 151013s19uu xx 00 eng d | ||
| 010 | _a8572694 | ||
| 020 | _a0256030731 | ||
| 040 | _dPUMLC | ||
| 082 |
_222 _a658.8 _bP482 |
||
| 100 | 1 | 0 |
_aPeter, J. Paul. _93765 |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 260 | 0 |
_aPlano, Texas : _bBusiness Publications, _c1986. |
|
| 300 |
_axiii, 730 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aRecommended text: BA431 (Business Studies). | ||
| 650 | 0 |
_aMarketing _xManagement. _9579 |
|
| 650 |
_aMarketing _xManagement _xCase studies. _93745 |
||
| 700 | 1 | 0 |
_aDonnelly, James H. _93766 |
| 942 |
_2ddc _cBK |
||