000 00588nam a2200217 4500
001 00336556
003 PWmBRO
008 830112s1974 njua 0010 eng l
082 0 0 _a659.13
_b2
090 0 0 _b659.132/C244t/1974
100 1 0 _aCaples, John
245 1 0 _aTested advertising methods
_cJohn Caples
250 0 0 _a4th ed., rev. and enl
260 0 0 _aEnglewood Cliffs, N.J.
_bPrentice-Hall
_c[1974]
300 0 0 _a318 p
_billus
_c24 cm
595 0 0 _a0139069097
650 0 0 _aAdvertising
942 _2ddc
994 _a001006964 83312 0001
999 _c12600
_d12600