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| 008 | 000515s2001 njuad frb 001 0 eng | ||
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_aHF5415.13 _b.C265 2001 |
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_a658.8 _221 |
| 100 | 1 |
_aCapon, Noel. _913326 |
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| 245 | 0 | 0 |
_aMarketing management in the 21st Century / _cNoel Capon, Professor of Business, James Mac Hulbert, Professor of International marketing. |
| 246 | 3 | _aMarketing management in the twenty-first Century | |
| 264 |
_aUpper Saddle River, New Jersey : _bPrentice Hall, _cc2001. |
||
| 300 |
_axvii, 637 pages : _billustrations (some colors) ; _c26 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _9579 |
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| 700 | 1 |
_aHulbert, James M. _913327 |
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| 906 |
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