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Innovation in marketing : new perspectives for profit and growth / Theodore Levitt.

by Levitt, Theodore.

Material type: book Book; Format: print Publisher: New York : McGraw-Hill, 1962Availability: Items available for loan: Matheson Library [Call number: 658.8 L666] (1).

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2.
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Innovation in marketing : new perspectives for profit and growth / Theodore Levitt.

by Levitt, Theodore.

Material type: book Book; Format: print Publisher: New York : McGraw-Hill, 1962Availability: No items available

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3.
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Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.

by Lucas, Darrell Blaine | Henderson, Steuart Britt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1963Availability: No items available Lost (1).

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Marketing research / Richard D. Crisp.

by Crisp, Richard D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1957Availability: No items available Lost (1).

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Problems in marketing / Milton P. Brown [and others]

by Brown, Milton P, 1919- | Cardozo, Richard N | Cunningham, Scott M.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill. [1968]Availability: No items available Lost (1).

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6.
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Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.

by Lucas, Darrell Blaine | Henderson, Steuart Britt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1963Availability: No items available

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7.
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Marketing research / Richard D. Crisp.

by Crisp, Richard D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1957Availability: No items available

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8.
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Problems in marketing / Milton P. Brown [and others]

by Brown, Milton P, 1919- | Cardozo, Richard N | Cunningham, Scott M.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill. [1968]Availability: No items available

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9.
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Industrial advertising : planning, creating, evaluating and merchandising it more effectively / [by] Fredrick R. Messner ; with a preface by Marion Harper.

by Messner, Fredrick R.

Material type: book Book; Format: print Publisher: New York : McGraw-Hill, [c1963]Availability: Items available for loan: Matheson Library [Call number: 659.1 M585] (1).

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The Matheson Library of Papua New Guinea University of Technology consists of a Bulolo University College Library, TFTC Library, Lae School of Nursing Library and SUSU campus in Chimbu.

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