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Marketing cases / Charles W. Lamb, O.C . Ferrell, William M. Pride.

by Lamb, Charles W | Ferrell, O. C | Pride, William M.

Material type: book Book; Format: print Publisher: Dallas: Houghton Mifflin, 1983Availability: Items available for loan: Matheson Library [Call number: 658.8 L218] (1).

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2.
Marketing cases / [edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride.

by Lamb, Charles W | Ferrell, O. C | Pride, William M.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Co., c1985Availability: Items available for loan: Matheson Library [Call number: 658.8 M345 1985] (1).

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