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Building brands directly : creating business value from customer relationships / Stewart Pearson.

by Pearson, Stewart.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Washington Square, New York : New York University Press, 1996Availability: Items available for loan: Matheson Library [Call number: 658.84 P362] (1).

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2.
Building brands directly : creating business value from customer relationships / Stewart Pearson.

by Pearson, Stewart.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Washington Square, New York : New York University Press, 1996Availability: No items available

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The Matheson Library of Papua New Guinea University of Technology consists of a Bulolo University College Library, TFTC Library, Lae School of Nursing Library and SUSU campus in Chimbu.

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