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Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh, Roger J. Best.

by Hawkins, Del I | Mothersbaugh, David L | Best, Roger J.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2007Online access: Click here to access online | Click here to access online Availability: Items available for loan: Matheson Library [Call number: 658.83420973 H393] (2).

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2.
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, 1991Availability: Items available for loan: Matheson Library [Call number: 658.83240973 H393] (1).

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The Matheson Library of Papua New Guinea University of Technology consists of a Bulolo University College Library, TFTC Library, Lae School of Nursing Library and SUSU campus in Chimbu.

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