Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
By: Hawkins, Del I
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Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type: 
BookPublisher: Homewood, IL : Irwin, 1991Edition: 5th ed.Description: xv, 674 p. : ill. (some col.).ISBN: 0256094098.Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studies | Market surveys -- United States -- Case studiesDDC classification: 658.83240973
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.83240973 H393 (Browse shelf) | Available | 093828 |
Includes index.
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