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1. Marketing plans how to prepare them, how to use them Malcolm H.B. McDonald

by McDonald, Malcolm | Institute of Marketing | CAM Foundation.

Material type: book Book; Format: print Publisher: London Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann 1984Availability: Items available for loan: Matheson Library [Call number: 658.802 M135m] (1).

2. The fundamentals of advertising John Wilmshurst

by Wilmshurst, John | Institute of Marketing | CAM Foundation.

Material type: book Book; Format: print Publisher: London Published on behalf of the Institute of Marketing and the CAM Foundation 1985Availability: Items available for loan: Matheson Library [Call number: 659.1 W744f] (1).

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