Dalrymple, Douglas J. <br/><br/>
Basic marketing management / 
Douglas J. Darymple, Leonard J. Parsons. 
 - 2nd ed. 
 - New York :  John Wiley,  2000. 
 - xiii, 341 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471353922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.