Aaker, David A.

Instructor's resource guide to accompany : strategic market management / prepared by David A. Aaker & Jim Prost. - 5th ed. - New York : John Wiley, 1999. - [various pagings] : ill. ; 28 cm.

Guide to accompany book titled: Strategic market management, 5th ed. by David A. Aaker.

0471297895


Marketing--Management--Study and teaching.