Iacobucci, Dawn. <br/><br/>
Marketing research :  methodological foundations / 
Dawn Iacobucci, Gilbert A. Churchill, Jr. 
 - 10th ed. 
 - Australia :  South-Western Cengage Learning,  2010. 
 - xx, 604 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references & indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781439081013 
<br/><br/><label>LCCN: </label>2009934717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / I11